A title tag is an HTML element that specifies the title of a web page. Title tags are displayed on search engine results pages (SERPs) as the clickable headline for a given result, and are important for usability, SEO, and social sharing. The title tag of a web page is meant to be an accurate and concise description of a page's content.

Code sample
<head>
  <title>Example Title</title>
</head>

Optimal format

  • Primary Keyword - Secondary Keyword | Brand Name
  • 8-foot Green Widgets - Widgets & Tools | Widget World


Why are title tags important?

Title tags are a major factor in helping search engines understand what your page is about, and they are the first impression many people have of your page. Title tags are used in three key places: 

  • Search Engine Results Pages (SERPs)
  • Web Browsers
  • Social Networks