What is Keywords Mapping
Keyword mapping is the process of assigning or mapping keywords to specific pages on a website based on keyword research. Based on your mapping process you are able to then make specific on page seo recommendations to help make the page more relevant to the mapped keywords.
This is a huge part of what involved within the initial search engine optimization for a new website and is the foundation of what gets delivered to the client for on-page SEO projects.
Idea Behind Keywords mapping
The idea of keyword mapping is that we’re going to be assigning these keywords to the pages that we want to rank for them. To do this, we’ll need to ask the question, what page is the most relevant to this particular keywords?, for every keyword that we’ve identified.
There are usually groupings of similar keywords – variations of positions, plurals, synonyms, etc – that get mapped to the same page so it should cut your time down a little bit.