Optimization ratings in Google Ads are now available for Display campaigns.

The advertising marketing campaign optimization rating that Google Ads suggests for Search and Shopping campaigns is now ready for Display campaigns. Scores may be available at the advertising campaign degree, and a combined account-stage rating now encompasses Search, Shopping and Display. You may additionally see suggestions tailor-made to Display campaigns.

What is Google Ads optimization rating?
Scores variety from 0% to 100% and indicate how successful your campaigns are expected to be based totally on a number of factors along with focused on, bid automation, advertisements, extensions and additional.

Why we want to care?
These ratings and accompanying tips can be directionally useful, but don’t jump straight in. Carefully review the tips and whether or not they are in line with your campaign goals. Similarly, on the flip side an optimization score of a hundred% without a recommendation does not mean there are possible improvements.